This is a case study and design document I created for a role with Haddad Brands in NYC for the Jordan Brand Kids clothing line. I was asked to research and identitfy competitors of Jordan Brand Kids, what influences the consumers ( 12-13 yr old boy in this case) buying habits. In addition to the research I was also tasked with designing original t-shirt graphic concepts based off a Jordan shoe of my choice using the Jumpman logo, wings logo, Air Jordan logo and 23 logo. The PDF slide show below is my work. Click full screen mode for more ideal viewing experience.